Digital moments that engage fans and go viral w/ Roosevelt

Client: This is Music 

Details

Music Management Label approached us to work with their artist Roosevelt to create special digital moments for his fans. The goal was to increase brand awareness and interaction between his audience & music lovers.

Challenge

Produce 3 AR Instagram filters utilising digital designers and editors in our community for his new single releases and created a participation challenge for fans to submit their videos on Instagram. 

Impact

The strategy garnered the artist over 40,000 views and 200+ interactions & videos submitted.